AVC Contact: Spencer Greenwood, AVCLSC & Michael Cockram AVC
Start date: Winter 2006
Projected completion date:  ongoing

Exploring issues of public concern (harvesting, holding, shipping, killing etc.) within the lobster industry and presenting these public perception issues to fisherman, processors, live shippers and the general public. Promoting what the lobster industry does well and how open communication can help educate the public to the important role the industry has in a responsible and sustainable industry.